Reverse Mortgages Leads create the opportunity for sales. Thousands of interested and eligible senior homeowners respond to our advertisements and informational campaigns every month. Reverse mortgages can provide them with the benefits of financial security and lenders who have those leads can will enjoy the benefits of a loan closing.

With our reverse mortgage leads it is common to be able to take applications and profile sheets on 30% of the contacts you make and about half of them go to closing. We are in the business of creating your opportunity and getting you in front of the customer before your competition knows the customer is there.

4RM Leads has proven year-after-year to be a valuable and integral component of successful brokers and agent marketing campaigns that target the eligible senior (62 years and older) homeowner demographic. We leave it up to the senior to decide to take the next step and request a quote. These seniors want eliminate their existing mortgage payments, tax-free income, and, in some cases, stop a foreclosure.

Let us lead you to the reverse mortgage closing by providing you with the best leads available.

Why Does Direct Mail Work?
Direct mail is capable of reaching the largest audience on a targeted basis. A good reverse mortgage lead campaign focuses on the appropriate demographic criteria for originating Home Equity Conversion Mortgages and real demographic trends.

The best reverse mortgage lead campaign is focused on results as opposed to simply mail volume. If you are working only with HECM reverse mortgage products it is important to indicate this to your rep to make sure that the leads will be delivered

Our reverse mortgage direct mail programs have response rate between 0.75% in the most competitive zip codes to 1.50% in areas that have been less heavily canvassed. This is a great benefit to agencies that want to reach an audience in a specific zip code or county.

Additionally, we are using updated list criteria to target homeowners that are more likely to qualify on a LTV basis. As the reverse mortgage market conditions have changed we have worked to adapt to present economic conditions in order to improve our sales lead generation process.

Do you want to Order Reverse Mortgage Leads on a "Per-Lead" basis?
Reverse Mortgage Leads can be ordered on a "per-lead basis" - you just pay for the good reverse mortgage leads you receive. For example, if you are originating Home Equity Conversion Mortgages (HECM) or a private equity reverse mortgage and you need 50 leads a month, you can call one of our sales reps and provide the geographic area and request the specific number of leads you want. We pull the mailing lists, ship and sort the mail, and scan the leads to you as soon as they arrive.

Our RM Lead Programs will get you the direct mail reverse mortgage leads in the targeted zip codes, counties, and states you request.

Reverse Mortgage Lead Prices - (Updated January 2012)

	Quantity of Reverse Mortgage Leads
States	25+ RM Leads	50+ RM Leads	75+ RM Leads	100+ RM Leads
CALIFORNIA NEVADA	CALL	CALL	CALL	Contact Us
ARIZONA	$75.00 per lead	$75.00 per lead	$75.00 per lead	Contact Us
MARYLAND DISTRICT OF COLUMBIA	$75.00 per lead	$75.00 per lead	$75.00 per lead	Contact Us
WASHINGTON	$75.00 per lead	$75.00 per lead	$75.00 per lead	Contact Us
All US States (Except States Above)	$75.00 per lead	$75.00 per lead	$75.00 per lead	Contact Us

Visit our Contact Page to get more FREE Reverse Mortgage Lead Information

Direct Mail Prices - (Updated January 2012)

	Quantity of Mail (M = 1,000)
Mailer Type	1000 to 2499	2500 to 4499	4500 to 7,499	7,500 to 9,999	10,000 or More
Post Cards	$350.00/M	$320.00/M	$310.00/M	$300.00/M	Contact Us
Tri-Fold Brochures and Data Mail	$425.00/M	$410.00/M	$400.00/M	$385.00/M	Contact Us

Visit our Contact Page to get more FREE Reverse Mortgage Mail Information